Social media and schools: powerful or perilous?

Social media and schools: powerful or perilous?

An article in Education Week examines the rising prevalence of social networking sites in schools.  Educators cite the advantages of using the tools for professional development, student research, communication with families, and more.  One principal describes Twitter as an effective means of leveraging resources and media coverage for his school.  Others are more cautious, warning about...

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It’s all about the brand.

It’s all about the brand.

On this day in 1902, German automaker Daimler-Motoren-Gesellschaft (DMG) first registered “Mercedes” as a brand name. One hundred and eight years later, Mercedes-Benz remains one of the most recognizable, trusted and admired names in the auto industry. Whether you are a for-profit corporation, a non-profit organization, a government agency, or a high-profile public figure (politician,...

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Don’t let a media interview ruin your career.

Don’t let a media interview ruin your career.

It’s not every day that the President of the United States fires someone. But for General Stanley McChrystal, a disastrous interview with Rolling Stone magazine was enough to get himself relieved of command. Today, boston.com looks back on politicians, athletes, entertainers and other high-profile figures whose careers took a nosedive because of poorly-chosen words in media interviews. These...

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Reached a milestone? Thank your customers.

Reached a milestone? Thank your customers.

Is your organization about to reach a milestone? Maybe you’re expanding your territory, opening a new facility, or marking an anniversary. Celebrate by thanking the people who helped you get there: your loyal customers. A giveaway program can reward your customer base while helping to publicize the achievement. ONE® Condoms recently accomplished a longstanding business goal: to have products...

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