“I have worked with Chris Horan in his capacities as the director of communications for the Boston Public Schools and events coordinator for our organization’s large annual meeting in Boston. He is a consummate professional and highly skilled with a flawless eye for detail and a wonderful sense of humor. I would work with him again in a heartbeat.”

— Dr. Michael Casserly, Executive Director, Council of the Great City Schools


exSEL: Excellence through Social-Emotional Learning

exSEL new logo

We worked with a coalition of associations representing Massachusetts Superintendents, School Committees, principals, and educational collaboratives to design and launch a statewide campaign promoting social-emotional learning, including messaging, website development, social media, press strategy, political outreach, and more.



The Boston Globe: News in Education

NIE logo image onlyWe supported the Boston Globe’s work to expand its News in Education program, which gives teachers classroom access to digital news content. The Globe is working to deepen its investment in area schools with donations of both on-line subscriptions and iPads for classroom use, as well as lesson plans and other tools to engage students in discussion about news and the media.


Council of the Great City Schools Conference

CGCS Conference - Boston 2011Horan Communications led preparations for the Boston Public Schools to host the 55th Annual Fall Conference of the Council of the Great City Schools, a coalition of 66 of the largest urban school districts in the country. Nearly 1,000 Superintendents, School Board members, and other leaders from big city school districts gathered in Boston for the five-day conference.

Project management of the conference included branding, messaging, publicity, fundraising, talent and entertainment recruitment, volunteer coordination, and on-site operations and logistics.


TOD@S Collaborative

TOD@S QTPOClove imageFenway Health hired Horan Communications on behalf of the TOD@S Collaborative, a coalition of four Boston-area domestic violence service providers, to coordinate a comprehensive public awareness campaign during Domestic Violence Awareness Month. Funded by a grant from the U.S. Department of Justice, the campaign was designed to promote understanding about partner abuse between LGBQT people of color. The campaign included transit, print, and digital advertising, earned media, social media, and outreach materials and events. It featured six bilingual advertisements with original drawings of LGBQT people of color in healthy, loving relationships.


Massachusetts Department of Elementary and Secondary Education

Amazing Teachers AdIn order to attract talented teachers to the State’s newly designated turnaround schools, the Massachusetts Department of Elementary and Secondary Education hired Horan Communications to design and launch a statewide teacher recruitment campaign.

The “Amazing Teachers” campaign centered around a new website, supported and promoted through social media, advertising, video profiles, and media strategy that led to a front-page story in the Boston Globe.

The Commonwealth later used the campaign elements as the basis for its digital platform to recruit, hire, and train educators in a variety of roles.


Mass Math + Science Initiative

MMSI logoMass Insight Education hired Horan Communications to rebrand and help build public awareness about Advanced Placement expansion through the Mass Math + Science Initiative, the largest statewide high school math and science education program in Massachusetts.

A multi-faceted public relations campaign included social media integration, community events, media relations, political outreach, and development of extensive collateral materials to support the program’s fundraising and expansion goals.



Other clients (partial list)


1635 Education

AIDS Action Committee

American Association of School Administrators (AASA)

Atlantic Research Partners

Barrington (RI) Public Schools

Belchertown (MA) Public Schools

Boston Globe News in Education

Boston Latin School Association

Boston Public Schools

Boston Schoolyard Initiative


Cambridge (MA) Public Schools

Civitas Public Affairs Group

Roger Clap Innovation School

Columbus (MS) Municipal School District

Council of the Great City Schools

The David Project

Distinctive Schools

Delaware Department of Education

Dudley-Charlton (MA) Regional School District

Duval County (FL) Public Schools

Easthampton (MA) Public Schools

Fall River (MA) Public Schools

Fenway Health

Ferguson-Florissant (MO) School District

Franklin (MA) Public Schools

Full-Service Schools Roundtable

Gardner Pilot Academy

Global Protection Corp.


Marlborough (MA) Public Schools

Mass Math + Science Initiative

Massachusetts Association of School Committees

Massachusetts Association of School Superintendents

Massachusetts Department of Elementary and Secondary Education

Massachusetts School Administrators’ Association

National Academy Foundation

National Association of Elementary School Principals

National Association of Secondary School Principals

National Superintendents Academy

New Bedford (MA) Public Schools

Newburyport (MA) Public Schools

Newton (MA) Public Schools

Orange County (VA) Public Schools

Seattle Public Schools

Syracuse (NY) City School District

Teach Plus

Mario Umana Academy

U.S. Department of Education