We worked with a coalition of associations representing Massachusetts Superintendents, School Committees, principals, and educational collaboratives to design and launch a statewide campaign promoting social-emotional learning, including messaging, website development, social media, press strategy, political outreach, and more.

We supported the Boston Globe’s work to expand its News in Education program, which gives teachers classroom access to digital news content. The Globe aimed to deepen its investment in area schools with donations of both on-line subscriptions and iPads for classroom use, as well as lesson plans and other tools to engage students in discussion about news and the media.

In order to attract talented teachers to the State’s newly designated turnaround schools, the Massachusetts Department of Elementary and Secondary Education hired Horan Communications to design and launch a statewide teacher recruitment campaign. The “Amazing Teachers” campaign centered around a new website, supported and promoted through social media, advertising, video profiles, and media strategy that led to a front-page story in the Boston Globe. The Commonwealth later used the campaign elements as the basis for its digital platform to recruit, hire, and train educators in a variety of roles.