Our ongoing work with the Massachusetts Association of School Superintendents (M.A.S.S.) included development of the Superintendent Spotlight series. It features in-depth profiles of Superintendents and Assistant Superintendents from across the Commonwealth. The series is designed to promote awareness about district leadership roles and the professionals who serve in them.

Our work with the Connecticut Assocation of Boards of Education (CABE) includes a variety of strategies to enhance communication with members and external audiences. We partnered with a graphic designer to design and launch a rebranding of the association, including a more contemporary logo and color scheme, updated print collateral, website improvements, and more strategic use of social media.

We worked with the Superintendent of the Medford (MA) Public Schools to respond to a series of incidents at the high school by developing and promoting a 10-Point Action Plan for improved school safety and culture. The campaign included updates to families, staff, and the community, media outreach, web and social content, and School Committee presentations.

To encourage more families to enroll in New Bedford High School, the school district hired Horan Communications to design and coordinate a citywide marketing campaign. We helped the team sharpen its messaging about the academies and pathways, including new magnet and International Baccalaurate programs, and promoted them through new web and social content, digital and print collateral, and direct mailers, translated in five languages.

Fenway Health hired Horan Communications on behalf of the TOD@S Collaborative, a coalition of four Boston-area domestic violence service providers, to coordinate a public awareness campaign to promote understanding about partner abuse among LGBTQ+ people of color. The campaign included transit, print, and digital advertising, earned media, social media, and outreach materials and events. It featured six bilingual advertisements with original drawings of LGBTQ+ people of color in healthy, loving relationships.

We supported COSEBOC, a national nonprofit that elevates and supports boys and young men of color, to enhance its marketing and communications functions. The work focused on sharpening the COSEBOC message and developing a suite of print and digital tools to generate interest in their series of professional development programs for educators.

We partnered with the Somerville (MA) Public Schools to highlight and promote its Early College Program, in which students from Somerville High School earn college credits through courses at Cambridge College. Featuring photos and storytelling on web, social, and media platforms, as well as print collateral and promotional items, the campaign is designed to give more students access to higher education while still enrolled in high school.

We supported the Boston Globe’s work to expand its News in Education program, which gives teachers classroom access to digital news content. The Globe aimed to deepen its investment in area schools with donations of both on-line subscriptions and iPads for classroom use, as well as lesson plans and other tools to engage students in discussion about news and the media.