We’re proud to be working with five of the largest educational professional associations in Massachusetts to launch a statewide campaign promoting social-emotional learning in our schools.
Horan Communications served as project manager and communications strategist for the design and launch of exSEL: Excellence through Social-Emotional Learning.
The campaign is designed to advocate for resources to help schools develop students’ social and emotional skills. Educators across the Commonwealth cite an urgent need to teach children critical skills such as self-management, teamwork, persistence, empathy, and responsible decision-making. The organizations came together in response to a significant increase in students facing mental health challenges that schools alone cannot address, including the effects on children who have experienced trauma. The group has developed a set of recommendations to make social-emotional learning (SEL) a top priority in K-12 schools and districts throughout Massachusetts.
Our work on the project included:
- Campaign messaging
- Logo and branding
- Website development
- Social media strategy
- Press strategy
- Stakeholder outreach
- Advocacy toolkit
Two of the founding members of the exSEL coalition published a guest op-ed in the Worcester Telegram highlighting the problem and proposing solutions.