NSBA Summer Leadership Seminar
Northeast Region Professional Development Session:
“What’s in a Brand?
Strategies for School Boards and State Associations”
Chicago, IL – Friday, August 16, 2019
Presentation Files
Presentation: PowerPoint Slide Deck (PDF)
Podcast: Lead Without Losing It, “Avoiding Common Mistakes When Building a Brand, with guest Marty Neumeier”
Mass. Association of School Committees Branding Samples:
MASC Branding and Marketing Initiative Overview FY19 (PDF)
MASC Branding and Style Standards (PDF)
MASC Menu of Member Services (PDF)
MASC Member Survey – Excerpt (PDF)
Additional Videos:
MASC/MASS Annual State Conference: November 2018 (9 minutes)
MASC Minority Caucus (97 seconds)
Presenters
Brianna Crowley
Sr. Director of Education and Training
Pennsylvania School Boards Association
brianna.crowley (@) psba.org
Chris Horan
Managing Partner
Horan Communications
chris (@) horancommunications.com
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