Blog
These insights, tips, and reflections on key issues in strategic communication and K-12 education are designed to spark conversation and challenge conventional thinking.
Chicago school rallies around kindergarten student battling cancer
MEDIA ADVISORY: Students at a local campus of Chicago International Charter School (CICS) have rallied around a kindergarten student who is battling cancer, including record-breaking fundraising for the Leukemia & Lymphoma Society.
Tips for celebrating Teacher Appreciation Week
The month of May presents several great opportunities to celebrate educators and the critical work they do every day.
Communicating about the Common Core
A new publication from the Council of the Great City Schools provides resources to school and district leaders on communicating about new Common Core State Standards.
Communicating Change
Over the past two decades in particular, public education has been characterized by sweeping reforms in policy and practice, including new standards, assessments, accountability measures, educational models, technology and much more. Effective communication is a critical component of any change movement. No organization can be transformed without a comprehensive approach to informing and engaging everyone affected and involved.
Boston Schoolyard Initiative celebrates milestones
Eighteen years after the launch of the Boston Schoolyard Initiative, Mayor Thomas M. Menino joined private funders, Boston Public Schools officials, community leaders, parents and students at the Higginson-Lewis School to celebrate the initiative’s achievements in transforming schoolyards across the city and announce upcoming transitions for the program.
Celebrating 10 years of “The Big Cheese Reads”
Boston Partners in Education’s kicked off the 10th anniversary year of “The Big Cheese Reads” program with a celebration on “10/10” at the Lilla G. Frederick Middle School in Boston.
Dazzle audiences with your public speaking.
Sixty-six years ago today, President Harry S. Truman delivered the first televised Presidential address from the White House, asking Americans to limit their grain consumption to support famine relief in post-World War II Europe. At the time, U.S. homes with...
5 Essential School Marketing Tools
In the age of school choice, competition is fierce to attract families, staff, and supporters. Get people talking about your school with these five must-have marketing and communications tools.
Boston teacher will run 155-mile “ultra-marathon” through the Sahara Desert
Next week, Boston special education teacher Liz Byron will travel to the Sahara Desert to run the 155-mile, six-day Marathon de Sables, considered the toughest footrace on the planet. She will compete with runners from around the world in this “self-supporting ultra-marathon,” carrying all of her provisions on her back while running in scorching heat over rocks and sand. Liz is undertaking this challenge to raise $50,000 to buy laptop computers for students in her sixth grade classroom at Gardner Pilot Academy, an urban public school in Allston. She recently passed the halfway mark in her fundraising efforts. http://www.runforlaptops.org
INSPIRE 2013: Conference on Student-Centered Education
The National Institute for Student-Centered Education (NISCE) will host INSPIRE 2013, a one-day conference featuring keynote addresses, workshops, and networking for education professionals. Friday, April 5, 2013 Hilton Boston Logan Airport Special Offer! Use...
Wrap up the school year with positive press.
With the possible exception of back-to-school time, there’s no better season to pitch positive school stories to reporters than the end of the school year. The months of May and June in particular create ideal opportunities to highlight student success stories and the...
Upcoming Workshop: “Seize the Day!”
How can Abe Lincoln’s birthday help highlight innovative math instruction and raise school funds? Learn about low-cost, high-impact techniques for pitching news stories and recognizing staff by capitalizing on key dates, including academic milestones, national holidays, and current events. Discover how one district earned extensive press through consistent, creative use of a robust media calendar. Learn how to expand your reach by “becoming your own newsroom” and using social media effectively.
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