Blog

These insights, tips, and reflections on key issues in strategic communication and K-12 education are designed to spark conversation and challenge conventional thinking.

Communicating Change

Communicating Change

Over the past two decades in particular, public education has been characterized by sweeping reforms in policy and practice, including new standards, assessments, accountability measures, educational models, technology and much more. Effective communication is a critical component of any change movement. No organization can be transformed without a comprehensive approach to informing and engaging everyone affected and involved.

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Boston Schoolyard Initiative celebrates milestones

Boston Schoolyard Initiative celebrates milestones

Eighteen years after the launch of the Boston Schoolyard Initiative, Mayor Thomas M. Menino joined private funders, Boston Public Schools officials, community leaders, parents and students at the Higginson-Lewis School to celebrate the initiative’s achievements in transforming schoolyards across the city and announce upcoming transitions for the program.

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Dazzle audiences with your public speaking.

Dazzle audiences with your public speaking.

Sixty-six years ago today, President Harry S. Truman delivered the first televised Presidential address from the White House, asking Americans to limit their grain consumption to support famine relief in post-World War II Europe. At the time, U.S. homes with...

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Boston teacher will run 155-mile “ultra-marathon” through the Sahara Desert

Boston teacher will run 155-mile “ultra-marathon” through the Sahara Desert

Next week, Boston special education teacher Liz Byron will travel to the Sahara Desert to run the 155-mile, six-day Marathon de Sables, considered the toughest footrace on the planet. She will compete with runners from around the world in this “self-supporting ultra-marathon,” carrying all of her provisions on her back while running in scorching heat over rocks and sand. Liz is undertaking this challenge to raise $50,000 to buy laptop computers for students in her sixth grade classroom at Gardner Pilot Academy, an urban public school in Allston. She recently passed the halfway mark in her fundraising efforts. http://www.runforlaptops.org

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Wrap up the school year with positive press.

Wrap up the school year with positive press.

With the possible exception of back-to-school time, there’s no better season to pitch positive school stories to reporters than the end of the school year. The months of May and June in particular create ideal opportunities to highlight student success stories and the...

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Upcoming Workshop: “Seize the Day!”

Upcoming Workshop: “Seize the Day!”

How can Abe Lincoln’s birthday help highlight innovative math instruction and raise school funds? Learn about low-cost, high-impact techniques for pitching news stories and recognizing staff by capitalizing on key dates, including academic milestones, national holidays, and current events. Discover how one district earned extensive press through consistent, creative use of a robust media calendar. Learn how to expand your reach by “becoming your own newsroom” and using social media effectively.

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