These insights, tips, and reflections on key issues in strategic communication and K-12 education are designed to spark conversation and challenge conventional thinking.
5 Essential School Marketing Tools
In the age of school choice, competition is fierce to attract families, staff, and supporters. Get people talking about your school with these five must-have marketing and communications tools.
Boston teacher will run 155-mile “ultra-marathon” through the Sahara Desert
Next week, Boston special education teacher Liz Byron will travel to the Sahara Desert to run the 155-mile, six-day Marathon de Sables, considered the toughest footrace on the planet. She will compete with runners from around the world in this “self-supporting ultra-marathon,” carrying all of her provisions on her back while running in scorching heat over rocks and sand. Liz is undertaking this challenge to raise $50,000 to buy laptop computers for students in her sixth grade classroom at Gardner Pilot Academy, an urban public school in Allston. She recently passed the halfway mark in her fundraising efforts. http://www.runforlaptops.org
INSPIRE 2013: Conference on Student-Centered Education
The National Institute for Student-Centered Education (NISCE) will host INSPIRE 2013, a one-day conference featuring keynote addresses, workshops, and networking for education professionals. Friday, April 5, 2013 Hilton Boston Logan Airport Special Offer! Use...
Wrap up the school year with positive press.
With the possible exception of back-to-school time, there’s no better season to pitch positive school stories to reporters than the end of the school year. The months of May and June in particular create ideal opportunities to highlight student success stories and the...
Upcoming Workshop: “Seize the Day!”
How can Abe Lincoln’s birthday help highlight innovative math instruction and raise school funds? Learn about low-cost, high-impact techniques for pitching news stories and recognizing staff by capitalizing on key dates, including academic milestones, national holidays, and current events. Discover how one district earned extensive press through consistent, creative use of a robust media calendar. Learn how to expand your reach by “becoming your own newsroom” and using social media effectively.
“What’s the story behind your logo?”
I'm always pleased when people compliment the Horan Communications logo. The credit for this beautiful design goes to my friend and collaborator Richard Francey from INDUSTRY11. When Rich was developing the branding and identity package for my business, he presented...
A day for honoring champions
Most of New England today is basking in the thrill of the Boston Bruins bringing home the Stanley Cup for the first time in 39 years. The NHL Playoffs have given fans plenty to cheer about, and the team’s triumphant homecoming will culminate with a rolling rally...
President lauds city school’s transformation
High school graduation is always an exciting occasion. Add a special visit from the President of the United States, and commencement becomes a memory to last a lifetime. Yesterday, President Barack Obama delivered the graduation address at Booker T. Washington High...
Teach Plus goes to Washington
Teach Plus, a national non-profit based in Boston, sent a delegation of educators and school reform leaders to Washington, D.C., to testify today before the U.S. Senate Committee on Health, Education, Labor and Pensions (HELP). As the Senate prepares to consider...
Media spotlight shines on education reform
On network television, in social media, in movie theaters and on magazine stands, the question of how best to overhaul America’s education system is taking center stage. There is nothing short of a media frenzy surrounding school reform this month, triggered in part...
Social media and schools: powerful or perilous?
An article in Education Week examines the rising prevalence of social networking sites in schools. Educators cite the advantages of using the tools for professional development, student research, communication with families, and more. One principal describes Twitter...
Reached a milestone? Thank your customers.
Is your organization about to reach a milestone? Maybe you’re expanding your territory, opening a new facility, or marking an anniversary. Celebrate by thanking the people who helped you get there: your loyal customers. A giveaway program can reward your customer base...
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