As 45 states and the District of Columbia shift to new learning standards in English Language Arts and Mathematics, the Council of the Great City Schools has produced a publication to help school districts inform and engage the public. Chris Horan served as the lead author of Communicating the Common Core State Standards: A Resource for Superintendents, School Board Members and Public Relations Executives.
The free guide offers tips on messaging and strategies, as well as a case study of the public engagement campaign in Jefferson County, Kentucky, “Raise the Bar Louisville.”
The National School Public Relations Association (NSPRA) also offers a “point-counterpoint” approach and other resources for communicating about Common Core.