Chris Horan will lead a skill session at the National School Public Relations Association (NSPRA) 2012 National Seminar in Chicago:

Seize the Day: Strategies to Generate Press and Boost Staff Morale
Tuesday, July 10, 2012
1:30 p.m. – 2:30 p.m.
Chicago Marriott: Northwestern/Ohio State Room, 6th Floor

How can Abe Lincoln’s birthday help highlight innovative math instruction and raise school funds? Learn about low-cost, high-impact techniques for pitching news stories and recognizing staff by capitalizing on key dates, including academic milestones, national holidays, and current events. Discover how one district earned extensive press through consistent, creative use of a robust media calendar. Learn how to expand your reach by “becoming your own newsroom” and using social media effectively.

The NSPRA National Seminar is the largest gathering of school communication professionals in North America, bringing together outstanding experts and practitioners in communication and leadership for four days of collaboration and learning. For information about the conference, including registration details, visit the NSPRA website.

Horan Communications can provide customized services to your school district to generate press and boost staff morale. Download a flier here.