It’s all about the brand.

It’s all about the brand.

On this day in 1902, German automaker Daimler-Motoren-Gesellschaft (DMG) first registered “Mercedes” as a brand name. One hundred and eight years later, Mercedes-Benz remains one of the most recognizable, trusted and admired names in the auto industry. Whether you are...
Don’t let a media interview ruin your career.

Don’t let a media interview ruin your career.

It’s not every day that the President of the United States fires someone. But for General Stanley McChrystal, a disastrous interview with Rolling Stone magazine was enough to get himself relieved of command. Today, boston.com looks back on politicians, athletes,...