Is your school or district trying to strengthen communication with families, staff, and the community? Chris Horan will lead several upcoming (in-person) workshops for Massachusetts school and district leaders, designed to enhance your capacity for informing and engaging K-12 audiences:

MASC / MASS Joint Conference

For Superintendents and School Committee Members | Hyannis, MA

“Communities Divided: How to Navigate Polarizing Issues”
Thursday, November 9, 8:15 – 9:10 am

When communities are divided over the “hot button” political issues of the day, Superintendents and School Committees often find themselves at the center of deeply polarized community debates. Fierce disagreement over diversity/equity/inclusion work, LGBTQ+ students, and other wedge issues have sparked explosive contention in the press, on social media, and at public meetings. Learn practical strategies to help your district navigate and manage these highly politicized issues.

Stay on Message: Keeping Your Strategic Plan at the Forefront
Thursday, November 9, 11:15 am – 12:15 pm

Your school district embarked on a lengthy, inclusive process to develop and adopt a strategic plan. How frequently and effectively do your school and district leaders communicate about the plan, including progress on implementation? Is the plan just a PDF posted on your website, or does it drive the work and keep families and staff focused on shared priorities? In this session, you will learn about best practices and effective strategies to publicize, promote, and leverage the strategic plan as the core messaging for your district.

MSAA / MIAA Executive Leadership Workshop

For School Administrators, Department Heads, and Athletic Directors | Franklin, MA

“Now That’s a Great School!”
Strategic Branding and Marketing for School Leaders
Thursday, December 7, 8:30 – 11:30 am

How can a school move beyond its mascot and tagline to develop and sustain a more compelling “brand”? In this interactive half-day session, school administrators will learn actionable strategies to improve communication, sharpen your message, and enhance school culture and spirit. You will leave the session ready to deliver great content across a variety of channels.

If your team is unable to attend these sessions, we would be happy to develop customized workshops for your school or district. Contact us to discuss your professional development needs in K-12 communication!