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What if our district decides to leave Twitter?

What if our district decides to leave Twitter?

by Chris Horan | Nov 22, 2022 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

The change in ownership of Twitter, and the subsequent mass exodus of employees, is raising concerns for many Twitter users about security risks, content moderation, and others. Schools and districts are no exception, leaving Superintendents and school communications...
Return-to-School Communication Strategies

Return-to-School Communication Strategies

by Chris Horan | Jul 14, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

Today, I co-presented a panel at the Paul J. Andrews (Virtual) Summer Executive Institute, hosted by the Massachusetts Association of School Superintendents, on effective communication about plans to reopen schools for the 2020-21 school year. On the...
School District Communications Strategy: Covid-19 Recovery

School District Communications Strategy: Covid-19 Recovery

by Chris Horan | May 8, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

See also a more recent post (7/14/20) post about effective back-to-school communications. As school districts grapple with the incredibly complex issues associated with reopening school buildings after Covid-19 closures, it is essential to engage in thoughtful...

Tips for Superintendents: Using social media to engage families and staff while schools are closed

by Chris Horan | Mar 26, 2020 | Featured, General, Home Post, Insight, Schools, Social Media

With schools across the country closed for weeks or months because of the coronavirus pandemic, Superintendents and other school and district leaders are seeking creative ways to stay connected to families and staff. Of course, your first priority is to communicate...

Effective crisis communication for school and district leaders

by Chris Horan | Jan 6, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

We live in an unpredictable world. For school and district leaders, that means having to manage and lead through all kinds of challenging circumstances, often on a moment’s notice. Safety incidents. Budget shortfalls. Personnel issues. Weather disasters....
7 tips for effective back-to-school messaging

7 tips for effective back-to-school messaging

by Chris Horan | Aug 20, 2018 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

Back-to-school time is about so much more than the end of summer and retail sales on school supplies and kids’ clothing. The start of a new school year presents a unique opportunity to deliver to your community optimistic messages about what’s in store for a...
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Recent Insights

  • What if our district decides to leave Twitter?
  • Back-to-School Messaging in a “Post”-Covid World
  • From Referendum to Ribbon-Cutting: Successful Communications for School Building Projects
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  • School District Communications Strategy: Covid-19 Recovery

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