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Return-to-School Communication Strategies

Return-to-School Communication Strategies

by Chris Horan | Jul 14, 2020 | General, Insight, Public Relations, Schools, Social Media

Today, I co-presented a panel at the Paul J. Andrews (Virtual) Summer Executive Institute, hosted by the Massachusetts Association of School Superintendents, on effective communication about plans to reopen schools for the 2020-21 school year. On the...
School District Communications Strategy: Covid-19 Recovery

School District Communications Strategy: Covid-19 Recovery

by Chris Horan | May 8, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

See also a more recent post (7/14/20) post about effective back-to-school communications. As school districts grapple with the incredibly complex issues associated with reopening school buildings after Covid-19 closures, it is essential to engage in thoughtful...

Tips for Superintendents: Using social media to engage families and staff while schools are closed

by Chris Horan | Mar 26, 2020 | Featured, General, Home Post, Insight, Schools, Social Media

With schools across the country closed for weeks or months because of the coronavirus pandemic, Superintendents and other school and district leaders are seeking creative ways to stay connected to families and staff. Of course, your first priority is to communicate...

Effective crisis communication for school and district leaders

by Chris Horan | Jan 6, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

We live in an unpredictable world. For school and district leaders, that means having to manage and lead through all kinds of challenging circumstances, often on a moment’s notice. Safety incidents. Budget shortfalls. Personnel issues. Weather disasters....
Poll: Americans are slightly more satisfied than dissatisfied with the quality of K-12 education

Poll: Americans are slightly more satisfied than dissatisfied with the quality of K-12 education

by Chris Horan | Sep 1, 2019 | Featured, General, Home Post, Insight, Public Relations, Schools

According to a major national poll, a slim margin of American adults are at least “somewhat satisfied” with the overall quality of K-12 education for the first time in 15 years. In the annual Gallup Poll on Education, conducted most recently in August 2019, 51% of...
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