by Chris Horan | Aug 16, 2022 | Featured, General, Home Post, Insight, Public Relations, Schools
Several years ago, I wrote about 7 Tips for Effective Back-to-School Messaging to help school and district leaders set the right tone for the new school year. As we embark on what is expected to be the most “normal” school opening since 2019, it is more important than...
by Chris Horan | Jul 14, 2020 | General, Insight, Public Relations, Schools, Social Media
Today, I co-presented a panel at the Paul J. Andrews (Virtual) Summer Executive Institute, hosted by the Massachusetts Association of School Superintendents, on effective communication about plans to reopen schools for the 2020-21 school year. On the...
by Chris Horan | Aug 20, 2018 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media
Back-to-school time is about so much more than the end of summer and retail sales on school supplies and kids’ clothing. The start of a new school year presents a unique opportunity to deliver to your community optimistic messages about what’s in store for a...
