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Key questions to ask before marketing your organization

Key questions to ask before marketing your organization

by Chris Horan | Nov 18, 2015 | Branding, Insight, Public Relations, Social Media

By Brittany Straughn Boston University ’16 Horan Communications Intern The Problem: Many organizations begin marketing themselves prior to addressing questions whose answers end up shaping the best communication plans. The same questions apply to many...

Discover Boston Globe News in Education (NIE)

by Chris Horan | Aug 28, 2014 | Branding, General, Insight, Public Relations, Schools

A new promotional video filmed at Excel High School in South Boston introduces teachers and students to the Boston Globe Foundation’s News in Education (NIE) program.  

5 Essential School Marketing Tools

by Chris Horan | Oct 3, 2013 | Branding, Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

There was a time – not long ago, in fact – when traditional public schools were the only game in town. In most communities, families were subject to the “If you live here, you go there” model, and that was that. Unless a family could afford to consider private...
“What’s the story behind your logo?”

“What’s the story behind your logo?”

by Chris Horan | Nov 4, 2011 | Branding, General, Insight, Public Relations

I’m always pleased when people compliment the Horan Communications logo. The credit for this beautiful design goes to my friend and collaborator Richard Francey from INDUSTRY11. When Rich was developing the branding and identity package for my business, he...

Recent Insights

  • Return-to-School Communication Strategies
  • School District Communications Strategy: Covid-19 Recovery
  • Tips for Superintendents: Using social media to engage families and staff while schools are closed
  • From Referendum to Ribbon-Cutting: Successful Communications for School Building Projects
  • Effective crisis communication for school and district leaders

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