by Chris Horan | Nov 18, 2015 | Branding, Insight, Public Relations, Social Media
By Brittany Straughn Boston University ’16 Horan Communications Intern The Problem: Many organizations begin marketing themselves prior to addressing questions whose answers end up shaping the best communication plans. The same questions apply to many...
by Chris Horan | Aug 28, 2014 | Branding, General, Insight, Public Relations, Schools
A new promotional video filmed at Excel High School in South Boston introduces teachers and students to the Boston Globe Foundation’s News in Education (NIE) program.
by Chris Horan | Oct 3, 2013 | Branding, Featured, General, Home Post, Insight, Public Relations, Schools, Social Media
There was a time – not long ago, in fact – when traditional public schools were the only game in town. In most communities, families were subject to the “If you live here, you go there” model, and that was that. Unless a family could afford to consider private...
by Chris Horan | Nov 4, 2011 | Branding, General, Insight, Public Relations
I’m always pleased when people compliment the Horan Communications logo. The credit for this beautiful design goes to my friend and collaborator Richard Francey from INDUSTRY11. When Rich was developing the branding and identity package for my business, he...
by Chris Horan | Jun 23, 2010 | Branding, General, Insight
On this day in 1902, German automaker Daimler-Motoren-Gesellschaft (DMG) first registered “Mercedes” as a brand name. One hundred and eight years later, Mercedes-Benz remains one of the most recognizable, trusted and admired names in the auto industry. Whether you are...
