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Poll: Americans are slightly more satisfied than dissatisfied with the quality of K-12 education

Poll: Americans are slightly more satisfied than dissatisfied with the quality of K-12 education

by Chris Horan | Sep 1, 2019 | Featured, General, Home Post, Insight, Public Relations, Schools

According to a major national poll, a slim margin of American adults are at least “somewhat satisfied” with the overall quality of K-12 education for the first time in 15 years. In the annual Gallup Poll on Education, conducted most recently in August 2019, 51% of...
7 tips for effective back-to-school messaging

7 tips for effective back-to-school messaging

by Chris Horan | Aug 20, 2018 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

Back-to-school time is about so much more than the end of summer and retail sales on school supplies and kids’ clothing. The start of a new school year presents a unique opportunity to deliver to your community optimistic messages about what’s in store for a...
Profile: WriteBoston & Chelsea Public Schools

Profile: WriteBoston & Chelsea Public Schools

by Chris Horan | Oct 17, 2017 | Featured, General, Home Post, Insight, Public Relations, Schools

WriteBoston enlisted Horan Communications to research and write a profile about its innovative partnership with the Chelsea (MA) Public Schools. The profile (PDF) highlights the design and impact of an initiative to improve writing and literacy instruction in the...
Statewide campaign: Social-Emotional Learning

Statewide campaign: Social-Emotional Learning

by Chris Horan | Oct 3, 2016 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

We’re proud to be working with five of the largest educational professional associations in Massachusetts to launch a statewide campaign promoting social-emotional learning in our schools. Horan Communications served as project manager and communications...
What is the state of education journalism?

What is the state of education journalism?

by Chris Horan | Sep 1, 2016 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

Educators often express frustration that the media just “don’t get” what they do. They argue that news stories about education would be more fair and balanced if reporters had greater insight into the difficult work that teachers, principals, and superintendents do...
Key questions to ask before marketing your organization

Key questions to ask before marketing your organization

by Chris Horan | Nov 18, 2015 | Branding, Insight, Public Relations, Social Media

By Brittany Straughn Boston University ’16 Horan Communications Intern The Problem: Many organizations begin marketing themselves prior to addressing questions whose answers end up shaping the best communication plans. The same questions apply to many...
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