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Summer Workshops for K-12 Leadership Teams

Summer Workshops for K-12 Leadership Teams

by Chris Horan | May 6, 2024 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

As the school year is winding down, you may already be thinking about professional development for your leadership team this summer. The weeks leading up to back-to-school season are the perfect time to renew your team’s focus on effective communication.  I would...
Upcoming Workshops in Massachusetts: K-12 Strategic Communication

Upcoming Workshops in Massachusetts: K-12 Strategic Communication

by Chris Horan | Oct 25, 2023 | General, Insight, Public Relations, Schools

Is your school or district trying to strengthen communication with families, staff, and the community? Chris Horan will lead several upcoming (in-person) workshops for Massachusetts school and district leaders, designed to enhance your capacity for informing and...
What if our district decides to leave X (formerly Twitter)?

What if our district decides to leave X (formerly Twitter)?

by Chris Horan | Nov 22, 2022 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

The change in ownership of X (formerly Twitter), and the subsequent mass exodus of employees, is raising concerns for many users about security risks, content moderation, and others. Schools and districts are no exception, leaving Superintendents and school...
Back-to-School Messaging in a “Post”-Covid World

Back-to-School Messaging in a “Post”-Covid World

by Chris Horan | Aug 16, 2022 | Featured, General, Home Post, Insight, Public Relations, Schools

Several years ago, I wrote about 7 Tips for Effective Back-to-School Messaging to help school and district leaders set the right tone for the new school year. As we embark on what is expected to be the most “normal” school opening since 2019, it is more important than...
From Referendum to Ribbon-Cutting: Successful Communications for School Building Projects

From Referendum to Ribbon-Cutting: Successful Communications for School Building Projects

by Chris Horan | Dec 11, 2021 | Featured, General, Home Post, Insight, Public Relations, Schools

Is your district seeking approval of a bond referendum to finance school renovation or construction projects? Horan Communications has designed and executed successful community engagement campaigns to educate voters about the need, opportunity, and finances...
Return-to-School Communication Strategies

Return-to-School Communication Strategies

by Chris Horan | Jul 14, 2020 | General, Insight, Public Relations, Schools, Social Media

Today, I co-presented a panel at the Paul J. Andrews (Virtual) Summer Executive Institute, hosted by the Massachusetts Association of School Superintendents, on effective communication about plans to reopen schools for the 2020-21 school year. On the...
School District Communications Strategy: Covid-19 Recovery

School District Communications Strategy: Covid-19 Recovery

by Chris Horan | May 8, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

See also a more recent post (7/14/20) post about effective back-to-school communications. As school districts grapple with the incredibly complex issues associated with reopening school buildings after Covid-19 closures, it is essential to engage in thoughtful...

Tips for Superintendents: Using social media to engage families and staff while schools are closed

by Chris Horan | Mar 26, 2020 | Featured, General, Home Post, Insight, Schools, Social Media

With schools across the country closed for weeks or months because of the coronavirus pandemic, Superintendents and other school and district leaders are seeking creative ways to stay connected to families and staff. Of course, your first priority is to communicate...

Effective crisis communication for school and district leaders

by Chris Horan | Jan 6, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

We live in an unpredictable world. For school and district leaders, that means having to manage and lead through all kinds of challenging circumstances, often on a moment’s notice. Safety incidents. Budget shortfalls. Personnel issues. Weather disasters....
Poll: Americans are slightly more satisfied than dissatisfied with the quality of K-12 education

Poll: Americans are slightly more satisfied than dissatisfied with the quality of K-12 education

by Chris Horan | Sep 1, 2019 | Featured, General, Home Post, Insight, Public Relations, Schools

According to a major national poll, a slim margin of American adults are at least “somewhat satisfied” with the overall quality of K-12 education for the first time in 15 years. In the annual Gallup Poll on Education, conducted most recently in August 2019, 51% of...
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Recent Insights

  • Summer Workshops for K-12 Leadership Teams
  • Upcoming Workshops in Massachusetts: K-12 Strategic Communication
  • What if our district decides to leave X (formerly Twitter)?
  • Back-to-School Messaging in a “Post”-Covid World
  • From Referendum to Ribbon-Cutting: Successful Communications for School Building Projects

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