by Chris Horan | Nov 22, 2022 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media
The change in ownership of Twitter, and the subsequent mass exodus of employees, is raising concerns for many Twitter users about security risks, content moderation, and others. Schools and districts are no exception, leaving Superintendents and school communications...
by Chris Horan | Aug 16, 2022 | Featured, General, Home Post, Insight, Public Relations, Schools
Several years ago, I wrote about 7 Tips for Effective Back-to-School Messaging to help school and district leaders set the right tone for the new school year. As we embark on what is expected to be the most “normal” school opening since 2019, it is more important than...
by Chris Horan | Dec 11, 2021 | Featured, General, Home Post, Insight, Public Relations, Schools
Is your district seeking approval of a bond referendum to finance school renovation or construction projects? Horan Communications has designed and executed successful community engagement campaigns to educate voters about the need, opportunity, and finances...
by Chris Horan | Jul 14, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media
Today, I co-presented a panel at the Paul J. Andrews (Virtual) Summer Executive Institute, hosted by the Massachusetts Association of School Superintendents, on effective communication about plans to reopen schools for the 2020-21 school year. On the...
by Chris Horan | May 8, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media
See also a more recent post (7/14/20) post about effective back-to-school communications. As school districts grapple with the incredibly complex issues associated with reopening school buildings after Covid-19 closures, it is essential to engage in thoughtful...
by Chris Horan | Mar 26, 2020 | Featured, General, Home Post, Insight, Schools, Social Media
With schools across the country closed for weeks or months because of the coronavirus pandemic, Superintendents and other school and district leaders are seeking creative ways to stay connected to families and staff. Of course, your first priority is to communicate...
by Chris Horan | Jan 6, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media
We live in an unpredictable world. For school and district leaders, that means having to manage and lead through all kinds of challenging circumstances, often on a moment’s notice. Safety incidents. Budget shortfalls. Personnel issues. Weather disasters....
by Chris Horan | Sep 1, 2019 | Featured, General, Home Post, Insight, Public Relations, Schools
According to a major national poll, a slim margin of American adults are at least “somewhat satisfied” with the overall quality of K-12 education for the first time in 15 years. In the annual Gallup Poll on Education, conducted most recently in August 2019, 51% of...
by Chris Horan | Sep 26, 2018 | Featured, General, Home Post, Insight, Schools
Too often, when we devise communications strategies, we’re focused solely on getting news and information out. In our eagerness to keep families and the community informed, we can easily do too much talking and not enough listening. A good communications plan...
by Chris Horan | Aug 20, 2018 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media
Back-to-school time is about so much more than the end of summer and retail sales on school supplies and kids’ clothing. The start of a new school year presents a unique opportunity to deliver to your community optimistic messages about what’s in store for a...
