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From Referendum to Ribbon-Cutting: Successful Communications for School Building Projects

From Referendum to Ribbon-Cutting: Successful Communications for School Building Projects

by Chris Horan | Dec 11, 2021 | Featured, General, Home Post, Insight, Public Relations, Schools

Is your district seeking approval of a bond referendum to finance school renovation or construction projects? Horan Communications has designed and executed successful community engagement campaigns to educate voters about the need, opportunity, and finances...
Return-to-School Communication Strategies

Return-to-School Communication Strategies

by Chris Horan | Jul 14, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

Today, I co-presented a panel at the Paul J. Andrews (Virtual) Summer Executive Institute, hosted by the Massachusetts Association of School Superintendents, on effective communication about plans to reopen schools for the 2020-21 school year. On the...
School District Communications Strategy: Covid-19 Recovery

School District Communications Strategy: Covid-19 Recovery

by Chris Horan | May 8, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

See also a more recent post (7/14/20) post about effective back-to-school communications. As school districts grapple with the incredibly complex issues associated with reopening school buildings after Covid-19 closures, it is essential to engage in thoughtful...

Tips for Superintendents: Using social media to engage families and staff while schools are closed

by Chris Horan | Mar 26, 2020 | Featured, General, Home Post, Insight, Schools, Social Media

With schools across the country closed for weeks or months because of the coronavirus pandemic, Superintendents and other school and district leaders are seeking creative ways to stay connected to families and staff. Of course, your first priority is to communicate...

Effective crisis communication for school and district leaders

by Chris Horan | Jan 6, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

We live in an unpredictable world. For school and district leaders, that means having to manage and lead through all kinds of challenging circumstances, often on a moment’s notice. Safety incidents. Budget shortfalls. Personnel issues. Weather disasters....
Poll: Americans are slightly more satisfied than dissatisfied with the quality of K-12 education

Poll: Americans are slightly more satisfied than dissatisfied with the quality of K-12 education

by Chris Horan | Sep 1, 2019 | Featured, General, Home Post, Insight, Public Relations, Schools

According to a major national poll, a slim margin of American adults are at least “somewhat satisfied” with the overall quality of K-12 education for the first time in 15 years. In the annual Gallup Poll on Education, conducted most recently in August 2019, 51% of...
Effective communication is a two-way street

Effective communication is a two-way street

by Chris Horan | Sep 26, 2018 | Featured, General, Home Post, Insight, Schools

Too often, when we devise communications strategies, we’re focused solely on getting news and information out. In our eagerness to keep families and the community informed, we can easily do too much talking and not enough listening. A good communications plan...
7 tips for effective back-to-school messaging

7 tips for effective back-to-school messaging

by Chris Horan | Aug 20, 2018 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

Back-to-school time is about so much more than the end of summer and retail sales on school supplies and kids’ clothing. The start of a new school year presents a unique opportunity to deliver to your community optimistic messages about what’s in store for a...
Profile: WriteBoston & Chelsea Public Schools

Profile: WriteBoston & Chelsea Public Schools

by Chris Horan | Oct 17, 2017 | Featured, General, Home Post, Insight, Public Relations, Schools

WriteBoston enlisted Horan Communications to research and write a profile about its innovative partnership with the Chelsea (MA) Public Schools. The profile (PDF) highlights the design and impact of an initiative to improve writing and literacy instruction in the...
Statewide campaign: Social-Emotional Learning

Statewide campaign: Social-Emotional Learning

by Chris Horan | Oct 3, 2016 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

We’re proud to be working with five of the largest educational professional associations in Massachusetts to launch a statewide campaign promoting social-emotional learning in our schools. Horan Communications served as project manager and communications...
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Recent Insights

  • From Referendum to Ribbon-Cutting: Successful Communications for School Building Projects
  • Return-to-School Communication Strategies
  • School District Communications Strategy: Covid-19 Recovery
  • Tips for Superintendents: Using social media to engage families and staff while schools are closed
  • Effective crisis communication for school and district leaders

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