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Effective crisis communication for school and district leaders

by Chris Horan | Jan 6, 2020 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

We live in an unpredictable world. For school and district leaders, that means having to manage and lead through all kinds of challenging circumstances, often on a moment’s notice. Safety incidents. Budget shortfalls. Personnel issues. Weather disasters....
7 tips for effective back-to-school messaging

7 tips for effective back-to-school messaging

by Chris Horan | Aug 20, 2018 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

Back-to-school time is about so much more than the end of summer and retail sales on school supplies and kids’ clothing. The start of a new school year presents a unique opportunity to deliver to your community optimistic messages about what’s in store for a...
Statewide campaign: Social-Emotional Learning

Statewide campaign: Social-Emotional Learning

by Chris Horan | Oct 3, 2016 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

We’re proud to be working with five of the largest educational professional associations in Massachusetts to launch a statewide campaign promoting social-emotional learning in our schools. Horan Communications served as project manager and communications...
What is the state of education journalism?

What is the state of education journalism?

by Chris Horan | Sep 1, 2016 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

Educators often express frustration that the media just “don’t get” what they do. They argue that news stories about education would be more fair and balanced if reporters had greater insight into the difficult work that teachers, principals, and superintendents do...
Key questions to ask before marketing your organization

Key questions to ask before marketing your organization

by Chris Horan | Nov 18, 2015 | Branding, Insight, Public Relations, Social Media

By Brittany Straughn Boston University ’16 Horan Communications Intern The Problem: Many organizations begin marketing themselves prior to addressing questions whose answers end up shaping the best communication plans. The same questions apply to many...
Domestic Violence Awareness Month campaign

Domestic Violence Awareness Month campaign

by Chris Horan | Sep 29, 2015 | Featured, General, Home Post, Insight, Public Relations, Social Media

We’re proud to partner with the TOD@S Collaborative to launch a public awareness campaign about relationships between LGBQ/T people of color. It features advertisements on MBTA buses, subway cars and bus shelters, as well as social media, local print, radio, and...
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