by Chris Horan | Sep 1, 2016 | Featured, General, Home Post, Insight, Public Relations, Schools, Social Media
Educators often express frustration that the media just “don’t get” what they do. They argue that news stories about education would be more fair and balanced if reporters had greater insight into the difficult work that teachers, principals, and superintendents do...
by Chris Horan | Nov 18, 2015 | Branding, Insight, Public Relations, Social Media
By Brittany Straughn Boston University ’16 Horan Communications Intern The Problem: Many organizations begin marketing themselves prior to addressing questions whose answers end up shaping the best communication plans. The same questions apply to many...
by Chris Horan | Sep 29, 2015 | Featured, General, Home Post, Insight, Public Relations, Social Media
We’re proud to partner with the TOD@S Collaborative to launch a public awareness campaign about relationships between LGBQ/T people of color. It features advertisements on MBTA buses, subway cars and bus shelters, as well as social media, local print, radio, and...
by Chris Horan | Mar 20, 2014 | General, Insight, Public Relations, Schools, Social Media
As 45 states and the District of Columbia shift to new learning standards in English Language Arts and Mathematics, the Council of the Great City Schools has produced a publication to help school districts inform and engage the public. Chris Horan served as the lead...
by Chris Horan | Oct 3, 2013 | Branding, Featured, General, Home Post, Insight, Public Relations, Schools, Social Media
There was a time – not long ago, in fact – when traditional public schools were the only game in town. In most communities, families were subject to the “If you live here, you go there” model, and that was that. Unless a family could afford to consider private...
by Chris Horan | Apr 4, 2012 | General, Insight, Public Relations, Schools, Social Media
With the possible exception of back-to-school time, there’s no better season to pitch positive school stories to reporters than the end of the school year. The months of May and June in particular create ideal opportunities to highlight student success stories and the...
