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5 Essential School Marketing Tools

by Chris Horan | Oct 3, 2013 | Branding, Featured, General, Home Post, Insight, Public Relations, Schools, Social Media

There was a time – not long ago, in fact – when traditional public schools were the only game in town. In most communities, families were subject to the “If you live here, you go there” model, and that was that. Unless a family could afford to consider private...
Wrap up the school year with positive press.

Wrap up the school year with positive press.

by Chris Horan | Apr 4, 2012 | General, Insight, Public Relations, Schools, Social Media

With the possible exception of back-to-school time, there’s no better season to pitch positive school stories to reporters than the end of the school year. The months of May and June in particular create ideal opportunities to highlight student success stories and the...
Upcoming Workshop: “Seize the Day!”

Upcoming Workshop: “Seize the Day!”

by Chris Horan | Feb 6, 2012 | General, Home Post, Insight, Public Relations, Schools, Social Media

Chris Horan will lead a skill session at the National School Public Relations Association (NSPRA) 2012 National Seminar in Chicago: Seize the Day: Strategies to Generate Press and Boost Staff Morale Tuesday, July 10, 2012 1:30 p.m. – 2:30 p.m. Chicago Marriott:...
President lauds city school’s transformation

President lauds city school’s transformation

by Chris Horan | May 17, 2011 | General, Insight, Public Relations, Schools, Social Media

High school graduation is always an exciting occasion. Add a special visit from the President of the United States, and commencement becomes a memory to last a lifetime. Yesterday, President Barack Obama delivered the graduation address at Booker T. Washington High...
Media spotlight shines on education reform

Media spotlight shines on education reform

by Chris Horan | Sep 23, 2010 | General, Insight, Schools, Social Media

On network television, in social media, in movie theaters and on magazine stands, the question of how best to overhaul America’s education system is taking center stage. There is nothing short of a media frenzy surrounding school reform this month, triggered in part...
Social media and schools: powerful or perilous?

Social media and schools: powerful or perilous?

by Chris Horan | Jun 30, 2010 | General, Insight, Schools, Social Media

An article in Education Week examines the rising prevalence of social networking sites in schools.  Educators cite the advantages of using the tools for professional development, student research, communication with families, and more.  One principal describes Twitter...
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